Although he didn't use the word eloquence, advertising expert (and lover of the classics) David Ogilvy did I think capture the idea of eloquence when he said this:
"When I write an advertisement, I don’t want you to tell me that you find it 'creative'. I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, 'How well he speaks'. When Demosthenes spoke, they said, 'Let us march against Philip'."
Although he didn't use the word eloquence, advertising expert (and lover of the classics) David Ogilvy did I think capture the idea of eloquence when he said this:
"When I write an advertisement, I don’t want you to tell me that you find it 'creative'. I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, 'How well he speaks'. When Demosthenes spoke, they said, 'Let us march against Philip'."
Love this (he said awkwardly). Thanks Mardy. All the best, John.